13 Oct

Most Tradeshow Swag is a waste of money as Most Tradeshow marketers are Totally Clueless.

Tradeshow swag often gets a bad rap as being ineffective or cheesy. The problem is that most people have no clue how to properly use Swag to promote business.

What is an effective Tradeshow Promotional Swag Giveaway?

best promotional trade show giveaways 2017

best promotional trade show giveaways 2017

Custom Trade Show Giveaways

Custom Trade Show Giveaways

The most effective tradeshow giveaways are those that do the following 3 things.

  • Catch the clients’ visual attention at the show. If you give someone a pen as an incentive to visit your booth they will not be interested. No one needs another pen and certainly no one needs a crappy, ink-leaking pen. The same goes for other items like T shirts, key chains etc. If you are giving away boring you will be perceived as being boring.
best unique trade show giveaways 2017

best unique trade show giveaways 2017

  • Weird Works. Even though Fidget Spinners are now on the downside of their popularity, when they first came out they rocked. Why.? Because people attending tradeshows in the spring of 2017 had heard of spinners but had not seen them or used one. Having spinners at your booth caught the attention of clients who would come directly to your booth to get one and in that moment, allow you to make a connection with a new/possible client.
best 2017 promotional corporate trade show giveaways

best 2017 promotional corporate trade show giveaways

  • The Swag Must Travel Well. All tradeshows have a high percentage of attendees who travel to the show. The last thing they want or will keep is something big and bulky or breakable. Coffee Mugs break, Binders get tossed for being too bulky. The result is that these types of SWAG are either put in the circular file or arrive home broken.
unique promotional giveaways

unique promotional giveaways

“If you are giving away boring you will be perceived as being boring.”

In late 2017 and early 2018 the best and most effective of today’s tradeshow swag is found under the following categories:

EDC Tools: EDC or Everyday Carry is a trending catchphrase for pocket tools and multi tool. These tools are now more TSA friendly and the millennials have never had their own set of tools. This generation raised in a digital world are found wanting to have an analog touchstone. These tools are the same psychological graphic that explains why Millennials want turntables.  

2017 best company branded trade show giveaways

2017 best company branded trade show giveaways

Fidget Swag: Fidget cubes, fidget spinners and Fidget gadgets are all great one size fits all marketing tool. Inexpensive and endlessly entertaining to those who leave the tradeshow and head for the bar afterwards.

best 2017 unqiue company branded trade show giveaways

best 2017 unqiue company branded trade show giveaways

To learn more on these and other ideas to help you be a more effective tradeshow marketer visit us at Promo Motive.com

10 Oct

USB Car Chargers are trending up while Power banks are trending down. Why is this?

Promo Motive is in the trendspotting business for promotional swag and today and over the last month we have determined this trend. Here are the reasons.

It appears that USB car chargers are trending up and power banks are tending down for a number of reasons. Here are some of them

Dual Port Phone Charger great for promotions

Dual Port Phone Charger great for promotions

Single Port USB Car Charger for giveaways

Single Port USB Car Charger for giveaways

Power Banks: Power Banks are definitely trending downwards and this is due to 2 issues. The first being that airfreight from China to the States on power banks is way up. Insurance regs, restrictions on which carriers will airfreight lithium ion batteries along with the increase in Chinese currency against the US dollar all combine to make Power Banks less attractive.

Gold Phone USB Charger

Gold Phone USB Charger

Red USB Phone Charger

Red USB Phone Charger

Phone batteries: Phone batteries have improved dramatically over the past 5 years with charge times extending as much as 187% on some models. This means the need for an emergency power bank is less and less.

USB Car Chargers on the upswing!

Black USB Phone Charger for Tradeshows

Black USB Phone Charger for Tradeshows

Charge Charger for Promotions

Charge Charger for Promotions

People are more mobile than ever and the need to recharge larger digital assets such as laptops, tablets and multiple phones are on the increase. The new generation of USB chargers provides a much faster and fuller charge than their counterparts of just a couple of years ago.

Triple Port USB Phone Charger great for Swag!

Triple Port USB Phone Charger great for Swag!

This means a phone and a laptop can be charged with even a short drive time. The new charging technology makes it possible for a laptop to be fully charged in under an hour. It also allows the laptop to be powered using the new generation car chargers while the user logs on from a remote location.

Black USB Phone Charger with logo

Black USB Phone Charger with logo

To find out more call 1-888-908-1481 or visit us on line at Promo Motive.

29 Sep

Marketing Trend Indicates Custom Shaped Promo’s To Be Hot For Trade Show Swag in Late 2107.

Trend analysis and Social Media data collection are proving to show that flash drives and power banks are now getting a whole new lease on life as custom shaped rubber promotions.

Custom shaped flash drives are a unique way to promote your next event, trade show swag or b2b marketing campaign.  This intricately detailed promo swag is crafted from a high-density rubber these highly detailed bespoke USB flash drives are an amazing way to promote your business.

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

Promo Crunch is the undisputed world leader in designing and delivering these unique, one of a kind custom promotional swag items.

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

Some of the more interesting ideas include Dental Implant USB, Penguin and animal USB , soap bottle usb drives and 100’s more as shown here.

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

custom shaped bespoke usb flash drives and power banks for trade show swag

custom shaped bespoke usb flash drives and power banks for trade show swag> get your logo or product idea turned into a custom shaped usb or flash drive

If you would like more info contact John at john@promocrunch.com or call 1-888-908-1481

29 Sep

EDC Promotional Multi Tools are now one of the top searches for trade show swag in late 2017.

How is it that custom multi tools and edc survival tools for your keychain and wallet are all of a sudden trending up?

John Graham of Promo Motive explains:

 “ About 6 weeks ago we started to see the needle move on our trend analysis indicators showing that EDC Multi Tools were quickly and dramatically starting to increase in the search inquiries and social media tags. That trend is only getting more rabid with each days data.”

edc tactical multi tool for trade shows, marketing and promotional swag.

edc tactical multi tool for trade shows, marketing and promotional swag.

Everyday carry tools (EDC) are a new take on an old idea but one that seems right for the times.

edc every day carry multi tools and survival gear for your logo

edc every day carry multi tools and survival gear for your logo

Graham goes on further to explain:

“ In the 60’s 70’s and 80’ guys and girls grew up either with hand tools of their own or handed down from their fathers and mothers. It was a generational process going back hundreds of years. At the same time brands like Victornox, Swiss Army Knife and Leatherman were producing the first set of desirable multi tools.

In the late 90’s the move away from hand tools to digital tools took place and these first generation of edc survival multi tools were left to slowly die.”

19 tools in 1 edc promotional multi tool-trade show swag

19 tools in 1 edc promotional multi tool-trade show swag

bugout multi tool for promotional products

19 tools in 1 edc promotional multi tool-trade show swag

Now in the late 20 teens the millennial generation has grown up without any of these old school survival edc tools. As in all things old, they often become new again.

Get your logo on EDC Multi Tools. Perfect for tradeshow swag.

Get your logo on EDC Multi Tools. Perfect for tradeshow swag.
Get your trade show, event or business logo on these tactical survival edc tools.

Get your logo on EDC Multi Tools. Perfect for tradeshow swag.

Get your logo on EDC Multi Tools. Perfect for tradeshow swag.
Get your trade show, event or business logo on these tactical survival edc tools.

edc multi tool for trade shows and b2b swag

EDC Multi tools are trending at retail and prom swag for trade shows, b2b marketing and giveaway.

EDC Multi tools are trending at retail and prom swag for trade shows, b2b marketing and giveaway

EDC Multi tools are trending at retail and prom swag for trade shows, b2b marketing and giveaway.

Concurrent to that there is a survivalist and bug out movement that has grown from a small fanatical group to appeal to a much broader base.

Combine these 2 factors together and you get the trend upticks that we are seeing.

For more information check out these details at Promo Motive.